Probiotics: allies for wellness and opportunities for your brand MARKET TREND | 23 January 2024 In recent years, probiotics have gained popularity as essential supplements for overall well-being. Due to their positive impact on gut health and beyond, they have become a key part of health and wellness preventive strategies. For supplement companies, including a line of probiotics in their catalog is a strategic move. Why are probiotics important? Probiotics are live microorganisms that, when consumed in adequate amounts, provide numerous health benefits. Among the main advantages are: Digestive...

Discover magnesium: the vital mineral for boosting physical and mental health MARKET TREND | 19 February 2024 In an increasingly wellness-oriented market, magnesium is emerging as an essential ingredient to meet the growing needs of consumers. From promoting muscle relaxation to mental health, magnesium offers proven advantages that can be leveraged in your brand’s supplements. As awareness toward a healthy lifestyle increases, interest in magnesium-enriched products is growing, positioning itself at the center of the most relevant trends in health and wellness. Why Magnesium is essential:...

Omega-3: the essential allies for heart, brain, and overall health MARKET TREND | 5 December 2024 Omega-3 fatty acids are a cornerstone of good health. Known for their heart-protective properties, these essential nutrients also support brain function, reduce inflammation, and improve athletic performance. However, up to 80% of the global population doesn’t consume enough Omega-3, increasing the risk of chronic diseases. This gap highlights the critical role of diet and supplements. What are Omega-3 fatty acids? These blends have many advantages, including: ALA (Alpha-Linolenic Acid): found...

Vitamin D: the vital nutrient for bone and immune system health MARKET TREND | 21 November 2024 Vitamin D is one of the most crucial nutrients for overall health, yet many people are unaware of just how essential it is. Known primarily for its role in bone health, this vital vitamin also plays a significant role in immune function, energy levels, and muscle recovery. Despite its importance, vitamin D deficiency remains surprisingly common, with many individuals unable to meet their needs through diet and sunlight alone. What does vitamin D do? Vitamin D is unique because the body can produce...

Discovering spirulina: a green superfood in the natural supplements market MARKET TREND | 15 October 2024 Spirulina, a blue-green microscopic algae, has become one of the most appreciated sources of nutrition due to its extraordinary health benefits. Rich in protein, antioxidants, vitamins, and minerals, this small algae is the perfect superfood for those looking to boost their daily energy and promote natural detoxification of the body. For those aspiring to launch their supplement brand, spirulina represents an interesting market opportunity, thanks to the growing demand for natural and...

Exploring the vital role of Vitamin B12 in health and wellness MARKET TREND | 26 September 2024 Vitamin B12 is an essential nutrient crucial for the human body, renowned for its vital role in maintaining the nervous system and supporting energy production. In this article, we will delve into the numerous benefits of vitamin B12, current market trends, and innovative opportunities for businesses in the health and wellness sector. Vitamin B12: Key Functions and Benefits Vitamin B12 is a water-soluble vitamin that the body cannot produce on its own, necessitating its intake through diet or supplements....

Iron: the essential mineral for optimal well-being during the seasonal transition MARKET TREND | 5 September 2024 As we transition from summer to fall, our bodies face unique challenges. Days get shorter, temperatures drop, and our daily routine often undergoes drastic changes. In this context, iron emerges as an essential mineral, not only to support energy and well-being but also to prepare to meet seasonal challenges with vigor. For those developing nutritional supplements, iron is a key ingredient essential to meeting consumer needs during September. The key benefits of iron in fall...

Incorporating supplements into everyday foods: a growth opportunity for the Food Industry MARKET TREND | 22 August 2024 In today’s rapidly evolving food industry, consumer preferences are shifting toward healthier, functional options that go beyond basic nutrition. As demand for wellness-oriented products grows, the integration of supplements into everyday foods represents a significant opportunity for food companies to differentiate themselves in the marketplace. By embracing this trend, brands can not only meet consumer expectations but also position themselves as leaders in the emerging...

Revitalize your life with Collagen: the essential supplement MARKET TREND | 11 July 2024 In the wider world of dietary supplements, collagen is emerging as a key element in health and well-being. But what is collagen and why is it so important? In this article we will explore the benefits of collagen, the different forms available, and how it can improve your daily life. What is Collagen? Collagen is a structural protein that constitutes about 30% of the total proteins in our body. It is the main component of connective tissues such as skin, tendons, ligaments, and bones. Collagen provides...