From fitness essential to market boom: the Whey Protein phenomenon MARKET TREND | 11 April 2024 Whey protein represents an essential pillar in the world of fitness and sports nutrition. Extracted during the cheese-making process, these proteins offer a wide range of benefits that make them crucial for those aiming to improve their physical performance and overall well-being. Varieties of Whey Proteins: isolate, concentrate, and hydrolyzed The three main types of whey protein are whey protein concentrate (WPC), whey protein isolate (WPI), and hydrolyzed whey protein (WPH). These types differ...

Empowering fitness journeys with protein powders: a comprehensive overview MARKET TREND | 4 April 2024 Protein powders are a must-have for anyone who wants to optimize their physical performance and achieve their health and fitness goals. These proteins offer a wide range of sources, each with unique characteristics and benefits, helping to support muscle growth, promote recovery, and facilitate weight control. Let’s discover the world of protein powders together, exploring their sources, benefits, and market trends. Overview of various protein powder sources Defined as the basic building...

Less caffeine, more energy: discovering caffeine-free supplements MARKET TREND | 21 March 2024 In the modern world dominated by frenetic pace and daily pressures, the search for sustainable and natural energy has become a priority for many. While caffeine has long been the quick and convenient answer for many seeking a quick energy boost, increasing attention on side effects and addiction has led many to search for healthier and more effective alternatives. In this article, we will explore the world of caffeine-free supplements, uncovering the advantages, disadvantages, and best options available...

The rise of instant oats: health advantages and market insight MARKET TREND | 07 March 2024 Oats have long been considered one of the healthiest and most versatile grains available, and are a staple of many diets around the world because they are rich in fiber, protein, and other essential nutrients. Of the various forms of oats available, instant oats stand out for its convenience and speed of preparation. It is a thinner and more finely ground version of rolled oats, making it convenient for quick meals such as breakfast. Despite misconceptions, instant oats offer the same nutritional benefits...

Exploring the growing market of Gluten-free products: focus on baking mixes MARKET TREND | 15 February 2024 Introduction In recent years, the nutrition world has seen a significant increase in interest in gluten-free products, fueling a growing trend toward a healthier and more conscious lifestyle. According to the latest market research, the gluten-free products sector continues to experience steady growth, driven by increasing consumer awareness and demand for healthier alternatives. Technavio forecasts an increase of $5.50 billion and estimates that the market size will grow at a compound...

The evolution of hydration: functional drinks for energy and wellness MARKET TREND | 08 February 2024 In the context of an increasingly wellness-oriented lifestyle, ensuring appropriate hydration is crucial to maintaining optimal equilibrium in our organism. Water plays a crucial role in regulating body temperature, proper organ function, joint health, and supporting cognitive function, while helping to prevent inflammation. However, maintaining adequate hydration levels can be challenging, especially given the hectic pace of modern life. It is in this context that the concept of functional...

Vegan supplements nourishing the growing demand for plant-powered wellness MARKET TREND | 18 January 2024 1. Plant-based supplement: market size and future outlook In recent years, the market for plant-based protein supplements has experienced significant growth, reaching a significant value of $8 billion by 2023. Future prospects look equally promising, with a projected compound annual growth rate (CAGR) of 6.1 percent, which projects the market to reach $13.8 billion by 2032. The evolution and trend in this sector is a reflection of the changing outlook of consumers, who are increasingly...

Trends and growth opportunities: a deep dive into the Italian dietary supplement market MARKET TREND | 11 January 2024 1. Market Overview, Size and Forecast The Italian Dietary Supplement Market is expected to grow significantly in the coming years due to rising consumer awareness about health and wellness, a growing emphasis on preventive healthcare measures, and a shift towards organic and plant-based dietary supplements. The market is valued at $1.2 billion in 2022 and is projected to reach $2.4 billion by 2027, with a strong compound annual growth rate of 7.4%. The market is driven by...