Trends and growth opportunities: a deep dive into the Italian dietary supplement market MARKET TREND | 11 January 2024 1. Market Overview, Size and Forecast The Italian Dietary Supplement Market is expected to grow significantly in the coming years due to rising consumer awareness about health and wellness, a growing emphasis on preventive healthcare measures, and a shift towards organic and plant-based dietary supplements. The market is valued at $1.2 billion in 2022 and is projected to reach $2.4 billion by 2027, with a strong compound annual growth rate of 7.4%. The market is driven by...