Vegan supplements nourishing the growing demand for plant-powered wellness

1. Plant-based supplement: market size and future outlook

In recent years, the market for plant-based protein supplements has experienced significant growth, reaching a significant value of $8 billion by 2023. Future prospects look equally promising, with a projected compound annual growth rate (CAGR) of 6.1 percent, which projects the market to reach $13.8 billion by 2032.

The evolution and trend in this sector is a reflection of the changing outlook of consumers, who are increasingly inclined to embrace vegan alternatives to meet their nutritional needs. The growing demand not only underscores an increased focus on health, but also a commitment to environmentally and animal-friendly food practices.

2. Key drivers of the plant-based supplements rise

The significant increase in the market for plant-based supplements is the result of several key factors that reflect a growing awareness of the benefits of plant-based diets, both from a human well-being and environmental perspective. The drivers behind the increase are as follows:

1. Ethics and sustainability: animal-friendly approaches and ethical consideration toward environmental sustainability converge in vegan supplements. Free of animal-derived ingredients, these supplements embody a commitment to cruelty-free practices and respect for the ecosystem.

2. Market attractiveness: the trend of ‘flexitarian’ diets has also led non-vegan consumers to embrace vegan supplements, expanding their market reach. These products become attractive to a wide range of consumers seeking healthy, versatile, and sustainable protein alternatives.

3. Increasing health awareness and food preferences: growing awareness about personal health is a major driver of demand for vegan supplements globally. The search for natural, plant-based options to avoid animal-derived ingredients, which are associated with allergies and ethical concerns, is increasing. In addition, the rise of various dietary preferences and restrictions, such as lactose intolerance, gluten sensitivity, and adherence to specific lifestyles such as veganism, is catalyzing the demand for vegan supplements.

4. Allergen free and easily digestible: plant-based protein supplements are often free of common allergens, such as dairy and soy, responding to growing allergen concerns. Plant-based proteins are perceived as easily digestible, expanding the base of interested consumers.

• Better Absorption: plant-based supplements are more easily absorbed than regular supplements;

• Naturalness and Safety: these supplements are natural and free of additives or chemicals, minimizing allergic or side effect;

• Adaptability: they can be consumed by those following a vegetarian, vegan or any other more restrictive lifestyle;

• Lasting Effects: several studies have shown that plant-based supplements have longer lasting effects than regular or synthetic supplements;

• Reduction of Inflammation: they reduce inflammation at the digestive level by contributing to a healthy gut environment;

• Fiber Richness: they are rich in fiber, promoting intestinal peristalsis and helping to maintain a healthy metabolism over time.

• Versatility and convenience: Plant-based proteins are distinguished by their exceptional flexibility. They can be easily blended into a variety of beverages and foods, offering unparalleled adaptability in their integration into daily dietary routines. The powder form allows for customized dosing, giving consumers precise control over the amount of protein intake.

• Pre- and post-workout use: Protein is increasingly popular for supplementation both before and after training. The quick preparation of protein shakes makes them a convenient choice for those seeking performance and muscle recovery support.

If you would like to explore the endless possibilities of plant-based supplements for your business, please do not hesitate to contact us. We are here to help you create customized products that meet the expectations of an ethically and environmentally conscious audience.

Sources:

1. San Global research, Plant-Based Protein Supplements Market Size, Share & Trends Analysis Report – www.sanglobalresearch.com/report/plant-based-protein-supplements-market/3089
2. IMARC Impacful Insight, Vegan Supplements Market Report – www.imarcgroup.com/vegan-supplements-market/methodology
3. Moonshot Pirates, The Top 10 Nutrition Trends of 2024 – moonshotpirates.com/blog/the-top-10-nutrition-trends-of-2024/
4. KEMIN, 2024 Global Dietary Supplement Trends – www.kemin.com/na/en-us/blog/human-nutrition/2024-global-supplement-trends
5. Forbes, The Top Nutrition And Fitness Trends To Watch For In 2024, According To Experts – www.forbes.com/health/wellness/top-nutrition-and-fitness-trends-2024/
6. Wonnda, Supplement Trends 2024: What to Look Out for in the Coming Year – wonnda.com/magazine/supplement-trends-to-look-out-for/